Goldwell hair color in Daytona Beach
Looking for a Goldwell salon near Daytona Beach? Vanessa colors with all five Goldwell color lines at Hair Goddess Salon, Spa & Boutique, on 236 Riverbeach Dr. in Ormond Beach.
Call and ask for Vanessa. If you have a Goldwell formula from another salon, bring it with you.
Goldwell is a German professional color brand and part of Kao. The product photos and figures on this page are Goldwell's own, shared with the maker's permission.
5 Goldwell color lines in the salon
Why a colorist chooses one color brand
The brand behind your color shapes how predictable it is, how well it covers, and how your hair feels afterward. Vanessa works with Goldwell for these reasons, and she tells you which lines go into your formula and why.
Color that reads the same each visit
A professional color system is made so a written formula gives a predictable result. That is what lets a root touch-up match the color you left with last time, instead of starting from a guess.
Coverage you can plan around
Goldwell rates Topchic, Topchic Zero, and Elumen for up to 100% grey coverage and Colorance for blending up to 75%. Knowing what each line is built for lets Vanessa choose between full coverage and a softer blend with you.
Condition during the service
Goldwell adds IntraLipid and BondPro+ technology to Topchic and pairs its lighteners with BondPro+ bond protection. How your hair feels after color matters as much as the shade.
One maker, every kind of color
Permanent, demi-permanent, direct-dye color, and lighteners all come from the same brand. Vanessa can plan a base, lightening, and toner in one consultation with products she uses every day.
Not sure which service you need yet? Start with the hair color overview, or call and describe what you want. Every color service at the salon starts with a conversation.
01Permanent color
Topchic
Permanent color and full gray coverage
Topchic is Goldwell's permanent color, mixed from a tube or from the Depot Can System that Goldwell calls color in a can. It is the line for full gray coverage, all-over color, root touch-ups, and the base shade that sits under highlights or balayage.
What Goldwell says
- Grey coverage, up to
- 100%
- Shades, varies by country
- 120+
- In salons since
- 1974
- Rated for up to 100% grey coverage.
- A built-in metal neutralizer, Coenzyme Technology, and the Equalizer System 2.0.
- IntraLipid and BondPro+ technology to protect hair during coloring.
Figures and claims are Goldwell's, not salon guarantees.
Acai and white tea, illustrated by Goldwell
02Ammonia-free permanent color
Topchic Zero
Permanent color without ammonia
Topchic Zero is Goldwell's permanent color made without ammonia, and it is vegan. Ask for it if you want permanent gray coverage from an ammonia-free formula. Whether it is the right fit for your hair and scalp is something Vanessa talks through with you at the consultation.
What Goldwell says
- Ammonia-free
- 100%
- Natural origin, up to (varies by shade, ISO 16128)
- 92%
- Shades
- 38
- Up to 100% grey coverage.
- Vegan, and free of ammonia, silicones, ethanol, and animal-derived ingredients.
- A built-in metal neutralizer, with acai extract and white tea essence.
"Gentle on hair. Powerful on grey."
Goldwell, on Topchic Zero
Figures and claims are Goldwell's, not salon guarantees.
Where Vanessa uses Topchic Zero
03Demi-permanent color and gloss
Colorance
Toner, gloss, and soft gray blending
Colorance is Goldwell's ammonia-free demi-permanent color. It adds tone without lifting your natural color, so it is what tones blondes after lightening, adds gloss, refreshes color that has faded, and blends gray softly instead of covering it. Colorance Gloss Tones is its fast liquid gloss and toner.
What Goldwell says
- Washes, lasts up to
- 25
- Grey blending, up to
- 75%
- Gloss Tones processing time
- 10 min
- Colors and repairs in one step: IntraLipid Technology regenerates up to 70% of lost lipids.
- Gloss Tones give up to 3x more shine than untreated hair.
- Cool Protect Technology gives up to 80% color stability for cool blondes and browns.
Figures and claims are Goldwell's, not salon guarantees.
04Direct-dye permanent color
Elumen
Rich, saturated color that fades true
Elumen is a permanent color that works differently from most: an acidic direct dye that is mixed without developer. Goldwell makes it for rich, saturated shades, which is why it is the line behind vivid pinks, magentas, reds, and coppers.
What Goldwell says
- More color intensity, up to, vs oxidative color
- 76%
- More shine, up to, vs oxidative color
- 40%
- Grey coverage, up to
- 100%
- No peroxide, no oxidative dyes, no ammonia, and no PPD or PTD.
- Stays vibrant longer than oxidative color and fades true to tone.
- Suits clients sensitive to oxidative dyes. Goldwell still recommends a patch test.
Figures and claims are Goldwell's, not salon guarantees.
05Lighteners with bond protection
LightDimensions
The lighteners behind every blonde
LightDimensions is Goldwell's family of lighteners: SilkLift Strong, SilkLift Zero Ammonia, SilkLift Clay, SilkLift Control Ash and Control Pearl, Oxycur Platin, and the Brighteners. They take hair lighter for highlights, balayage, and blonde, and they build the clean base that vivid color needs.
What Goldwell says
- Levels of lift, up to, with Oxycur Platin
- 9+
- Levels of lift, up to, with SilkLift Clay
- 7
- Levels of lift, up to, with SilkLift Zero Ammonia
- 6
- BondPro+ bond protection against damage and breakage.
- SilkLift Clay is made with kaolin clay and is ideal for balayage and other freehand methods.
- SilkLift Zero Ammonia is made for fine or stressed hair. Control Ash and Control Pearl have built-in tone control.
Figures and claims are Goldwell's, not salon guarantees.
How far each lightener can lift, as Goldwell rates it
A level is one step lighter on the scale colorists use, from black to the palest blonde. These are Goldwell's maximums. How far your hair should go is a separate call Vanessa makes after checking its condition and history.
- Oxycur PlatinLightening powder for all techniques
- SilkLift StrongThe strongest SilkLift
- SilkLift ClayKaolin clay, for balayage and freehand
- SilkLift Control Ash and PearlBuilt-in tone control
- SilkLift Zero AmmoniaFor fine or stressed hair
SilkLift ClayGoldwell calls it ideal for balayage and other freehand methods.Balayage Product photo courtesy of Goldwell 
SilkLift StrongRated by Goldwell for up to 9 levels of lift.Highlights Product photo courtesy of Goldwell
Start with what you want your hair to do
You do not need to know a product name to book. Tell Vanessa the result you are after, and she chooses the line, or the combination of lines, at your consultation. This is how they usually line up.
- Cover gray completelyTopchic or Topchic ZeroGray coverage
- Blend gray softlyColorance, often with fine highlightsGray coverage
- Permanent color without ammoniaTopchic ZeroGray coverage
- Brighter blonde from the rootSilkLift or Oxycur Platin, then a Colorance tonerHighlights
- Soft, hand-painted colorSilkLift Clay, then Colorance Gloss TonesBalayage
- Pink, red, copper, or another vividLightDimensions to pre-lighten, then ElumenVivid color
- Fix brass, banding, or box dyeA staged plan with LightDimensions, Colorance, and TopchicColor correction
- Shine and a refresh between visitsColorance Gloss TonesHair color
General guidance. Your consultation decides the formula.
Bond protection while you lighten
Lightening changes the inside of each hair as well as its color. Goldwell builds protection into the process, and Vanessa still plans how far your hair should go in one visit.
BondPro+ bond protection against damage and breakage.
What lightener does
Lightener opens the cuticle and breaks down the pigment inside each hair. Some of the inner bonds that give hair its strength are affected along the way, which is why over-lightened hair can feel stretchy or snap.
Where bond protection fits
Bond protection is added during lightening, as part of the service. It is not a separate treatment you need to book.
What it does not replace
Bond protection does not make every goal safe in a single visit. Going from dark to pale blonde, or lightening over old box dye, can still take more than one appointment, and Vanessa plans those steps with you.
Care after you leave
A gentle shampoo, heat protection, and regular trims help lightened hair hold up to Florida sun and salt water between visits.
Matching your Goldwell formula
If you wore Goldwell color somewhere else and loved it, bring what you can. A written formula helps, and Vanessa reads your hair either way.
Color formulaWhat to ask your last salon for
- Color line
- Topchic, Colorance, Elumen...
- Shade numbers
- As written on your card
- Developer
- Strength, if used
- Lightener and toner
- For highlights or balayage
- Last colored
- Month and year
Your formula, if you can get it
Ask your last salon for the line, the shade numbers, and the developer. Many salons keep a formula card for each client.
The salon name, if you cannot
No formula is fine. The salon's name and roughly when you were last colored still help Vanessa understand what is on your hair.
Photos of color you loved
A photo taken in daylight shows tone better than a description. Bring one of your own color at its best if you have it.
Anything you did at home
Box dye, henna, an at-home gloss, or a color-depositing shampoo changes how new color takes. Mention it even if it was a while ago.
Why the same formula can look different
Hair changes between appointments. Sun, salt water, and washing fade color, and new growth has no color on it at all. Vanessa checks your regrowth, how the last color has faded, and the condition of your ends, then adjusts the formula so the result matches what you remember. If the old color has gone brassy or patchy, a short color correction plan may come first.
Color by Vanessa on real clients
Real clients. Not product photos.
Everything above this point is Goldwell's product photography. These photos are different: real clients of Vanessa's, before and after their color appointments.
Copper balayageDeep brunette taken to a rich copper melt with curtain bangs.By Vanessa 
Silver blend correctionPatchy panels softened into a cool, even silver blonde.By Vanessa 
Brunette to bright highlightsFine, even highlights that blend grey and add shine.By Vanessa 
Teal to roseFaded teal corrected into a glossy rose copper.By Vanessa 
Vivid magentaBrassy blonde taken to a saturated magenta, then set in soft curls.By Vanessa
What Goldwell color costs
There is no separate price for Goldwell, because you book a color service, not a product. Vanessa quotes once she knows your hair and what you want it to do.
- The service sets the price more than the color line: a root touch-up, a gloss, and a full head of highlights are priced differently
- Hair length and density decide how much color or lightener is mixed
- Lightening, toning, and glossing steps each add time to the appointment
- Corrections and big changes may be planned over more than one visit
- Vanessa quotes on the phone or at your consultation, before color is mixed
Booking policy
- Change or cancel at least 24 hours before your appointment to avoid a charge.
- Same-day cancellations result in a 50% charge.
- A no-call, no-show results in a 100% charge.
- No refunds once a service has been completed.
FloridaLicensed
Who mixes your color
Vanessa is a hair stylist at Hair Goddess Salon, Spa & Boutique, one of the stylists on the salon's team. She is a Florida licensed cosmetologist who focuses on dimensional color and color corrections.
Expect a real conversation before anything is mixed. Vanessa explains what she recommends and why, including the products she uses and how to care for your hair between visits.
- Goldwell color: balayage, highlights, gray coverage, and corrections
- Keratin Complex and Kerasilk smoothing
- Eterna Medusa weft extensions
- Salon open until 8pm, Wednesday through Friday
Goldwell color FAQ
Still deciding? A quick call to the salon usually answers the rest.
Ask Vanessa386-872-2263Call during salon hours
- Monday
- 9am-5pm
- Tuesday
- 9am-5pm
- Wednesday
- 9am-8pm
- Thursday
- 9am-8pm
- Friday
- 9am-8pm
- Saturday
- 9am-5pm
Do you use Goldwell hair color?
Yes. Vanessa colors with all five Goldwell color lines: Topchic, Topchic Zero, Colorance, Elumen, and the LightDimensions lighteners. The salon is at 236 Riverbeach Dr. in Ormond Beach, just north of Daytona Beach.
Is Topchic Zero ammonia-free?
Yes. Goldwell describes Topchic Zero as 100% ammonia-free and vegan, with up to 100% grey coverage across 38 shades. Mention it when you book if you would like an ammonia-free permanent color.
What is Elumen hair color?
Elumen is Goldwell's acidic direct-dye permanent color. It is mixed without developer, and Goldwell says it contains no peroxide, no ammonia, and no PPD or PTD. Goldwell rates it for up to 76% more color intensity than oxidative color and says it fades true to tone, which is why it suits vivid shades.
Can you match my old Goldwell color?
Bring your formula if your last salon can share it, along with photos of the color you liked. Vanessa checks your regrowth and how the old color has faded, then adjusts the formula so the result matches what you remember. Without a formula, she builds one from your hair.
Do you sell Goldwell products?
No. The salon offers Goldwell color as an in-salon service only and does not sell Goldwell products. Vanessa can recommend home care for your color at your appointment.
Which Goldwell color covers gray best?
Goldwell rates Topchic, Topchic Zero, and Elumen for up to 100% grey coverage, and Colorance for blending up to 75%. Whether you want full coverage or a softer blend is the first thing Vanessa asks about.
What is a Colorance gloss?
Colorance Gloss Tones is Goldwell's liquid gloss and toner. Goldwell says it processes in 10 minutes and gives up to 3x more shine than untreated hair. It is often used to tone blondes after highlights or balayage and to refresh color between bigger appointments.
I have a sensitive scalp. Which color should I ask for?
Tell Vanessa when you book. Goldwell makes Topchic Zero without ammonia and positions Elumen for people sensitive to oxidative dyes, and it recommends a patch test for Elumen. If you have ever reacted to hair color, check with your doctor before your appointment.
Call to schedule with Vanessa at Hair Goddess Salon & Spa
Tell Vanessa the color you are after, and bring your formula if you have one. The salon is on 236 Riverbeach Dr. in Ormond Beach, a short drive from Daytona Beach, Holly Hill, and South Daytona.